TELEPHONE: 01295 722846
TELEPHONE: 01295 722846
WHAT WE OFFER?
We attend several domestic and international franchise exhibitions every year, exhibiting our own stand with opportunities for our clients to join us and attend or allow us to market their franchises.
Pay Per Click Marketing can be very effective tool. Pay per click (PPC) (also called cost per click) is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked”. We invest highly in Google AdWords to drive traffic to our directories where information on the franchises we are marketing is located.
Including our own 3, there are a growing number of websites used for the recruitment of franchisees. We market franchises heavily online to generate leads.
Geoff Fisher, signing up his first franchisee
We have a database of over 200,000 potential franchisees. This is made up from data we have collected through our websites and other marketing activities, mixed with data we have acquired over the years. Its regularly cleaned and regulated with easy opt-outs etc. We market franchise opportunities effectively through email to this database and generate leads.
Our Sales Service
Our Management service means you will be working very closely with us selecting franchisees so you need to ensure that the selection process is one based on quality. In a number of cases it may be best for the selection process and the relationship to be directly between you and each prospective franchisee. We approach this area with ethics and standards as a priority.
It’s vital that we improve the attractiveness of your franchise offer, utilising our deep technical knowledge, industry experience and data gained from working with many leading franchisors, we analyse your franchise offer, network, competitive landscape, and the recruitment strategy to identify the factors limiting expansion of the franchise business to identify opportunities for improvement in your franchise marketing and recruitment strategy.
The process you use to recruit franchisees into your network is a critical component in the growth of any franchise network. Our franchising team will help you design and develop a process to recruit franchisees into your network. We provide guidance and support to enable you to recruit quality franchisees, balancing your commercial objectives.
Other Services for Franchisors
We have also developed a wide range of practical systems and services covering all areas of franchising in which a business may require Franchising Consultancy to design & implement for them, depending on where they are in their franchise lifecycle. Listed below are just some of the areas which we can also offer Franchise Consultancy services to cover:
· Concept formulation and refinement
· Franchise feasibility studies
· Financial Analysis
· Franchise strategy plan
· Prospectus Design & Production
· Franchise Agreement & Implementation
· Demographic Franchising territories in over 4o countries
· Franchise Marketing & Exhibitions
· Public Relations
· Marketing and communications materials
· Operations manuals
· Training programmes
· Master Franchisee Recruitment
· Master Franchise lead generation
· Franchise brochures
· Online promotion and marketing of your business
· Website Design & Developments (refinement of existing website &/or complete re-design)
How 2 Franchise Franchisor Services
Franchisees celebrate buying a franchise with Rod & Franchisors!
Recruiting franchisees is probably the hardest and most expensive job for franchisors. New franchisors have conversion ratios of serious enquiries to appointment of around 10:1 Established franchisors have a conversion ratio which is often higher than 50:1 sometimes higher than 100:1.
Our new CRM system and the largest data base available to franchisors.
NEW 2015- Our Brand New CRM system
• With 100,000 potential franchisees – with 1,000 added each month
Commission based telephone follow up service, this linked to a commission package
• Account or Franchise Manager
• £100 per 100,000 E- mail shot (contract price)
• Plus access to our CRM system and the leads we generate,
• Including the cost of artwork
Converting potential franchisees leads into sales leads is vital for us too and we now have a brand new CRM system assisting us in chasing up leads more comprehensively and effectively. H2F has developed an effective lead follow-up process and it is important for you to first understand what a potential franchisee lead is. The lead will have a set of simple questions they want to ask which are normally the following:
What does your franchise do?
How does it do it?
What does it cost?
What’s in it for me?
The first Franchisor with the answers wins!